Mailing Lists

A quality list is responsible for 40% of the success of any direct mail campaign. At Direct Marketing Solutions, we use only the best mailing lists available. Whether your target market is consumers or businesses, we have a list that meets your needs.

Types of mailing lists available:
• Occupant
• Consumer
• Business
• Property Owners
• Pre-Mover
• New Borrowers
• New Homeowners
• New Movers
• GenNext: 1977-1997
• GenXers: 1965-1976
• Boomers: 1945-1964
• Seniors: 65+
• Affluent: $100K+
• White Collar: $50K-100K
• Blue Collar: Under $50K
• Credit Card Users
• Families

Client: Insurance Company Specializing in Insurance Products for Seniors. The client mailed 1,450 post cards at a Total Mailing Cost of $780. As a result of the Direct Mail campaign, the client received 11 responses and closed 7 sales. The average sale per customer was $3,286. Here are the results of the campaign:

Net Sales: $23,000*
*does not include renewals

Response Rate or %: .076%

Cost per Response: $70.91

Break Even Responses: .237

Cost per Piece Mailed: $0.54

ROI: 2,849%